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Before Week 1
Welcome to Baseline. Before your first session, I need three things from you: this form, your signature on the coaching agreement below, and your Baseline Index™ results. None of it takes long, and it means our first session starts from a real picture of where you're at rather than a cold start. If anything here is unclear, ask — I'd rather you understood exactly what you're signing up for than sign something you're unsure about. — Sam
What Baseline coaching is: a structured, psychology-informed programme focused on patterns, habits, and forward movement. It draws on NLP techniques and a genuine psychology background, but it is coaching, not therapy or clinical treatment.
What it is not:
Referral commitment: if at any point it becomes clear that clinical support would serve you better than coaching, Sam will say so directly and, where possible, point you toward more appropriate help. Coaching can run alongside therapy or clinical care — it is not a replacement for it.
Voluntary participation: you can pause or stop the programme at any time. See the cancellation terms in the Coaching Agreement below for how that interacts with payment.
Confidentiality: what you share in sessions is kept confidential, with the standard professional exception — if Sam believes you or someone else is at risk of serious harm, they may need to break confidentiality to get appropriate help involved.
Between: Sam, trading as Baseline Coaching ("the Coach") and you ("the Client").
Programme: the Baseline Reset™ — 12 weekly 1:1 sessions of 60 minutes each, delivered online, plus the Baseline Index™ assessment (Week 1 and Week 12) and a personalised Baseline Operating System™ document, delivered within 48 hours of your final session.
This should match what you and Sam agreed on your discovery call — if you're not sure, ask before signing.
Fee & payment. The programme fee is a commitment to the complete 12-week Baseline Reset™, not a pay-as-you-go arrangement. You pay either in full before Week 1 begins, or via the instalment plan you select above — instalments total the full fee and continue on their agreed schedule regardless of attendance; they're a way of spreading the same commitment, not a lower one.
Cancellation. You can stop attending sessions at any time by telling Sam in writing — no explanation required. Because your fee reserves and prepares your place across the full programme, stopping does not reduce or refund the fee once Week 1 has started: any full payment already made is non-refundable, and any instalment plan already in progress continues to its agreed end. If you cancel before Week 1 begins, you'll receive a full refund of anything paid so far, minus any transaction fees already incurred.
Missed sessions. Sessions missed with less than 24 hours' notice are not rescheduled, except at Sam's discretion. If payment is missed, portal access pauses until resolved.
No guarantee of outcome. Coaching outcomes depend heavily on your own engagement between sessions. Sam makes no guarantee of a specific result.
Data & privacy. Handled per the Privacy Policy and UK GDPR.
Governing law. England & Wales.
This stays private between you and Sam — it's here so your first session starts from a real picture of where you're at.
Emergency contact — in case of a safeguarding concern during the programme.
Current wellbeing snapshot
By typing your full legal name below and submitting this form, you're providing an electronic signature confirming the following: