About Sam
Hi, I'm Sam.
Your coach.
I grew up in Glasgow. When I was ten, my mum was diagnosed with cancer, and around the same time my dad left. Almost overnight, I became the "bad kid" - or the "weird kid," depending on who you asked. Restless, difficult to reach, impossible to settle. Nobody called it ADHD back then. They just called it a problem.
I learned early how to manage. How to perform. How to make it look like everything was fine when it wasn't. I got so good at it that for a long time, I didn't even notice I was doing it.
At twenty-one, with £5,000 and not much of a plan, I opened a coffee shop in Glasgow. Built it from the ground up, figured it out as I went, made something real out of nothing. It meant a lot to me. Then COVID hit, and it was gone.
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I went back to study psychology - not for a career, but because I needed to understand myself. What made me tick. Why the same patterns kept repeating regardless of what I changed on the outside. What was actually happening underneath a surface I'd spent years perfecting.
At twenty-seven, my mum's cancer came back. She'd beaten it once. This time was different. I submitted my final assignment while she was still here. I managed to tell her I'd submitted it. I never got to tell her I passed. She died four days later.
I've hit rock bottom more than once. That part doesn't have a clean ending, and I'm not going to pretend it does. But what I have now, and what I didn't have for most of my life, is a baseline. A stable place to work from. Somewhere to return to when things get hard again, because they always do.
That's what this is. Not a story of having it all figured out. A framework built from the inside out, by someone who needed it badly enough to build it himself.
✓BSc (Hons) Psychology, British Psychological Society (BPS) recognised
✓ANLP Recognised NLP Practitioner
✓ICO Registered, data handled with full confidentiality
✓Psychology-informed, evidence-respecting approach
